I think Callaway proved that the name is secondary to performance.”ĭustin Johnson is credited as the first TaylorMade player to use the word rocket. I remember a little company that came out with a product with a very weird name – Big Bertha. I’m not sure the name has that much to do with it. “Golfers want performance,” said Pete Line, general manager of Carl’s Golfland in Bloomfield Hills, Mich. Sean Toulon, TaylorMade’s executive vice president, admitted there was a certain risk in choosing such a contemporary, slang-like name, but he said TaylorMade was encouraged by major retailers who saw the clubs during the final stages of the development cycle. If the name RocketBallz creates mental images of rocket-like tee shots, that’s exactly what TaylorMade had in mind. The RocketBallz driver, meanwhile, will cost $299 for the standard model and $349 for the Tour model.Īll three lines will have white heads, as TaylorMade seeks to reinforce the identity it established in 2011 by switching from black heads to white heads in drivers, fairway woods and hybrids. The R11S driver will sell for $399, and the TP version (same head, but with more than two dozen shaft choices) will be priced at $499. R11S will remain TaylorMade’s most expensive club at retail. Top 50 Modern Courses in Great Britain & Ireland.
Top 50 Classic Courses in Great Britain & Ireland.Mexico, Caribbean, Atlantic islands, Central America.
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